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fashion news october

Fashion News - Monthly Digest October 2020

As stores were forced to close, digital sales were expected to take over. They've soared, but serious constraints are also now on display. 62% of customers struggle to complete purchase checkout. Nobody wants to wear jeans when working from home. Let's see the latest fashion news.

Ecommerce navigation best practices

Ecommerce navigation best practices

Although an eye-candy site is one of the key factors that contribute to an overall positive user experience, one cannot guarantee how it really delivers to the visitors.

Post purchase experience

The ultimate checklist for an elite post-purchase experience

The post-purchase experience is an important, yet frequently overlooked, part of the online purchase process. How your brand engages with customers after they placed an order can make a difference between whether they’ll return to your site and buy again, or not.

Fashion News - August

Fashion News - Monthly Digest August 2020

Brick-and-mortar businesses are pivoting like mad to ensure customers have convenient ways to shop and eat and to provide safe and attractive interiors. The upshot will be a healthier retail market in the long term with better options for us all, online or offline.

Shipping management

The 3 things every brand should know about shipping management

In the world of fashion ecommerce, having a smart shipping strategy is of vital importance to your business. Often costly and time-consuming, especially for small businesses with just as small numbers of staff, shipping management is a challenge that requires knowledge and a plan.

Fashion magazine submissions

Fashion magazine submissions

The fashion industry is tough and saturated, but you knew that already. A way to help your brand breakthrough and increase brand awareness is to submit editorials of your clothing to fashion magazines.

Vintage Fashion

How to sell vintage clothing online

It’s pretty obvious that you’re an avid thrifter with a loaded wardrobe and are contemplating how you can turn that major pre-worn shopping obsession into a profit.

on-site search engines

Why on-site search engines matter?

40% of purchases begin from search. On-site search engines are important because they direct your sales in ways you haven’t discovered yet. One unsatisfactory product hunting, when piled up with other potential buyers, can lead you to your biggest loss.

Ghost Mannequin Photography

Checkout page design: 5 tips on how to reduce cart abandonment and increase sales

Did you know that for most online stores, the abandoned cart rate (items added to cart but no purchase followed through) is usually around 80%? That is a huge part of store visitors, ready to buy from you, but for some reason, change their mind.

Lookbook

Supercharge your sales with lookbooks

Lookbooks captivate and convert customers, and it’s time you start using them, too! Lookbooks are first and foremost selling tools. Once used exclusively by top fashion magazines, they are now an essential marketing tool for online fashion brands.

tshirt packaging

T-shirt packaging best practices

A beautiful t-shirt will bring your customer joy, but there is more to the customer experience than just the product. Think about it, why do you love your favorite brands?

fashion story telling

Fashion storytelling: Why your brand MUST have a blog

Blogs are channels picked up by brands to present their identity and tell their story to the public. That’s because, just like in any field, it evokes feelings, builds connections, and binds messages — a brand’s core communication strategies to hit their target.

Ghost Mannequin Photography

Ghost mannequin photography guide

Ghost mannequin photography, or sometimes called, invisible mannequin photography — is commonly used by brands and online retailers to give their products a 2D and a 3D view. This is also known as the hollow man effect. 

Stylehub vs Shopify

Stylehub vs Shopify

As a business owner, choosing the right ecommerce platform that fits your business needs is crucial for your success. In this guide, we will show you a detailed comparison of Stylehub vs Shopify.

Fashion Ecommerce SEO

The ultimate ecommerce SEO guide

Unleashing your brand’s maximum potential through ecommerce SEO means driving for consistent growth and booming sales. Although paid advertisements and social media platforms are a great way to bring traffic to your website, there’s nothing better than to generate powerful digits without having to pay a lot—plus, you can get a wider scope of community than just people on Facebook.