Stylehub vs WooCommerce
In this article, we’re going to cover the main differences between Stylehub and WooCommerce, to give you a full overview of the features and services that each platform offers. We’re also going to detail the must-have features for every fashion brand - some of which might not seem important when you’re first starting out, but can actually prove to make or break you down the line.
Main differences between Stylehub and WooCommerce
The first (and most important) difference between these two platforms is that Stylehub is specifically tailored toward fashion ecommerce while WooCommerce is a plugin for WordPress, which was originally designed for blogging.
Stylehub is an all-in-one platform, meaning you can easily access all of the features, tools, and services you need to run your online store in one place. WooCommerce, on the other hand, is equipped only with basic features, so every time you need to add a new feature you’re going to need to spend precious time and money installing additional, third-party plugins.
How to choose between Stylehub and WooCommerce?
Before you set about launching a webshop, make a list of all the activities you're going to need to manage. When you’re focusing mainly on initial pricing, it's easy to miss important details. To that end, we’ve compiled a list of features you should also be sure to consider when you’re about to launch a brand new online fashion store.
Time to market
There’s one more thing, which is hard to put down on a comparison table: your time. While with Stylehub, you can very easily have a store set up and start selling within a few short days, WooCommerce comes with quite a long learning curve.
Setting up the basics and the first few plugins in WordPress alone could take you days - and that’s before you’ve even uploaded a single product photo or written a description. Add to this list the fact that you’ll always need to update your WordPress engine and all your plugins regularly, one-by-one.
Everything starts with the first impression. Your storefront design has to engage your visitors at first sight. Stylehub stores include cutting-edge themes designed by fashion ecommerce experts and provide users with a top-tier shopping experience.
WooCommerce requires you to pick a theme from a plugin directory. You can pick free themes that are being used by thousands of other WordPress sites - and if you want something more professional or customized, that’s going to cost you around 50-100EUR (not including the yearly updates you have to pay for)
Hosting and SEO
While Stylehub runs its webshops on the Google CDN, the fastest network in the world, furthermore, all the SEO features you'll need to outrank your competitors are included.
WooCommerce stores are self-hosted. This is certainly a point that you should consider carefully, because when it comes to things like SEO and image loading - amongst a bevy of other things - speed, storage, and performance really matter.
If you chose WooCommerce, that will mean finding and paying for a hosting service. Most hosting service providers offer big discounts for the first year, but after that initial period is up, you’re easily looking at monthly costs of $30 USD and higher.
WooCommerce webshops can be SEO-optimized as well, you'll need additional (paid) plugins to improve your store speed and manage high-quality images.
With Stylehub, you are fully covered, and support is available 24/7, whereas with WooCommerce, if you encounter problems with your hosting or third-party plugins, tools and services, then you’ll need to dig up the contact info for them and try your luck at getting support. If something goes wrong with your webshop itself, however... you’ll just need to start reading forums, because WooCommerce doesn’t offer any support services for that.
Marketing features are factors that often go unconsidered when launching a new webshop - however, these features are essential in driving sales.
Discounting tools are a must if you want to make the most of seasonal campaigns
You can use all of the above-listed features as standard in every Stylehub plan. With WooCommerce, it comes down to a choice: you can look around and find free plugins that come with almost zero tech support, or you can install premium plugins which could cost 9 EUR per marketing feature.
Additional features tailored for fashion
More than 40% of all purchases come from on-site searches, so you definitely have to pay attention to include a search bar in your webshop. While WooCommerce offers a standard, general search engine, Stylehub allows you to provide the best, tailored search experience for your customers.
Stylehub search engine understands all the synonyms that users can enter, like “trousers”, “jeans”, etc. Moreover, it also collects and reports search data, to improve your site content.
Lookbooks are first and foremost selling tools. Once used exclusively by top fashion magazines, they are now an essential marketing tool for online fashion brands.
Looks and lookbooks are available on all Stylehub plans, while you can't provide the same experience even with WooCommerce paid plugin, which costs $29 USD per month.
To help your visitors make sure they choose the right garment size, a product page should include sizes in different metrics and highlight the model size. You should also detail your product page with washing and caring instructions.
Stylehub online stores allow you to detail your product page, while you're unable to do that on generalized product pages in WooCommerce.
While WooCommerce isn’t horrible, we do have a bone to pick with them. They brag about how customizable their platform is, which is great… for experienced developers. All the time you’ll need (days, weeks, maybe months) to figure out which plugins and integrations are best for your store is time you could be spending on your online store! You know, making sales.
This is before considering that they lack strong customer support, so if you’re having an issue, you’ll have to spend even more time browsing communities, forums, and blogs hoping someone can help you.
We strongly suggest making a list of all of the features your online shop really needs, so you can see your costs and the value of what you’re getting for your investments.
After all, what’s the point of paying extra for features that you can have within the same platform?
Take care of your time and budget and choose Stylehub.