Supercharge your sales with lookbooks
Lookbooks captivate and convert customers, and it’s time you start using them, too!
Lookbooks are first and foremost selling tools. Once used exclusively by top fashion magazines, they are now an essential marketing tool for online fashion brands. Lookbooks use visual storytelling to make people get excited about your brand.
When it comes to communicating a mood, showing a lifestyle, or debuting a new trend, nothing comes close to the effectiveness of high-quality photography. A compelling story told through evocative images can be the golden ticket to the checkout button.
In this guide, we will show you how to harness the power of visual storytelling, as well as what to avoid, in order to create spectacular lookbooks that skyrocket your online conversions.
What is a lookbook?
Lookbooks stylishly showcase your offerings through visual storytelling, instantly creating emotional connections. For ages, lookbooks were a mainstay of the high fashion world, relied on by prestigious publications like Vogue and Elle.
Lookbooks are visual tools to inspire consumers without weighing them down with bulky information. Unlike catalogs that are loaded with information, the purpose of lookbooks is to create moods and feelings that express something about your brand that words just can’t.
Put simply: catalogs display products, lookbooks display an aesthetic.
When it comes to making a strong impression, the devil is in the details. The fashion industry is full of highly trained eyes that can spot flaws and imperfections from a mile away, so make sure you use only high-resolution photos. Knowing the importance of visual imagery to your brand’s success, make high-quality professional photography a top priority.
“What i like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.” ― Karl Lagerfeld
Factors like color palette, lighting, and contrast greatly contribute to the mood of an image, so make sure they are consistent throughout your lookbook. Working with a professional photographer that understands both your artistic vision and your brand, can’t be overvalued. Lookbooks are like visual brand “voices”, hence delivering the best quality is essential. Don’t settle for DIY photos and get all the professional help your brand deserves.
Images move people and evoke emotions. Express your brand's story with stunning photography. Images reach people on an emotional level, create strong connections, and leave lasting impressions.
So, whether your story is about the hottest looks for the season or your latest fashion innovation, remember, the most powerful statements are made without words.
How to create looks online?
With the possibility of digital lookbook creation, online fashion brands are now beginning to catch on and use lookbooks to drive sales like never before. Most of the generic webshop engines offer looks but only after installing a paid plugin which could cost up to €29.
Stylehub online stores are designed for fashion and looks can be created in all plans for free. You can add a new look to your store tremendously easy.
- Uploading the image
- Tag your products on the photo
- Publish your look
Step aside and let them buy.
A common mistake many brands make is complicating the path to purchase their looks. . Emotional experiences are likely to inspire purchasing decisions on the spot, and that’s why it's important to have clearly visible buying options.
Good news: unlike print publications, you can easily include “buy now” options in digital lookbooks, so your customers can purchase their desired items on the spot.
Make sure to always include a “BUY THIS LOOK NOW” button near each look.
Remember to keep the buying option in line with your aesthetic, so it doesn’t distract from the visual presentation you’ve created.
To sum up
Lookbooks are a powerful tool in your marketing arsenal, and a great way to showcase what your brand is all about. Lookbooks are your visual brand “voice”. They have the power to move consumer emotions on a deeper level and create engaging shopping experiences.
The goal of every online fashion brand is to get noticed, create lasting connections, and of course, sell. Lookbooks are a great way to accomplish this.
So get your creative juices flowing and remember these 5 important steps: compelling visuals, high-quality photography, a tasteful narrative, include the necessary details and provide a clear path to purchase. Add some imagination to the mix and let the power of visual storytelling drive sales to new heights for your fashion brand!
Now that you know why Lookbooks are so effective, visit Stylehub and try our innovative Lookbook creation tool. Because we understand the value and importance of lookbooks to fashion brands today, we’ve included a lookbook creation tool in our platform with no need to purchase additional licenses or software. Creating high-quality lookbooks has never been that easy, so put the power of visual storytelling to work for your brand!