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Fashion News - Monthly Digest March
YouTube announces shoppable videos. Klarna launches Influencer Council to provide greater clarity on guidelines.
How to create your first fashion store
You are ready to make your mark in the fashion world. The only thing that is holding you back, is that it tends to be a bit of a jungle. It seems like getting your fashion store up and running is a long and tedious process.
Fashion News - Monthly Digest February
The seemingly sci-fi world of digital couture – in which social media users can buy virtual clothing to be worn online, while gamers can dress avatars in flamboyant “skins” – is increasingly being hailed as the next big thing in the industry.
Fashion magazine submissions
The fashion industry is tough and saturated, but you knew that already. A way to help your brand breakthrough and increase brand awareness is to submit editorials of your clothing to fashion magazines.
Checkout page design: 5 tips on how to reduce cart abandonment and increase sales
Did you know that for most online stores, the abandoned cart rate (items added to cart but no purchase followed through) is usually around 80%? That is a huge part of store visitors, ready to buy from you, but for some reason, change their mind.
Fashion News - Monthly Digest January 2021
Whether it’s an upstart new retail category, new payment technology, a new way of imagining what a retail environment looks like, or something entirely unimaginable just a few years ago, here is the list of 20 Top Retail Wild Card Trends for 2021.
All about fashion ecommerce pricing techniques
In addition to your goal of providing a localized shopping experience, you may get the chance to increase your profit to a much broader extent. But only if you set your prices wisely. Are you up for it?
Fashion News - Monthly Digest December 2020
While the crisis has visited a devastating impact on businesses and jobs, it may also have accelerated responses that can lead to positive outcomes. The key characteristic of well-performing fashion companies is digital strength. Read more about how TikTok Changed Fashion This Year.
Localized shopping experience
Statistics tell us that 90% of people ALWAYS use their native language online when given the option. This means even if you reach a non-American market where people are well-spoken in English, it doesn’t guarantee you sales—at least not immediately.
Stylehub vs Shopify
As a business owner, choosing the right ecommerce platform that fits your business needs is crucial for your success. In this guide, we will show you a detailed comparison of Stylehub vs Shopify.
Fashion News - Monthly Digest November 2020
Black Friday: Empty malls, busy websites. Is Black Friday bad for business? Three strategies that serve your business better over time.
Stylehub vs WooCommerce
In this article, we’re going to cover the main differences between Stylehub and WooCommerce, to give you a full overview of the features and services that each platform offers.
The ultimate fashion ecommerce SEO guide
Unleashing your brand’s maximum potential through ecommerce SEO means driving for consistent growth and booming sales. Although paid advertisements and social media platforms are a great way to bring traffic to your website, there’s nothing better than to generate powerful digits without having to pay a lot—plus, you can get a wider scope of community than just people on Facebook.
Why multi-currency pricing is such a big deal
While you still think whether or not multi-currency pricing is a big deal? Paypal already did a consumer research that participated with over 23,000 people who love to shop online. And who knows, they might already buy one or two products from your ecommerce store, even great if you have made them a returning customer.
Fashion News - Monthly Digest October 2020
As stores were forced to close, digital sales were expected to take over. They've soared, but serious constraints are also now on display. 62% of customers struggle to complete purchase checkout. Nobody wants to wear jeans when working from home. Let's see the latest fashion news.
Ecommerce navigation best practices
Although an eye-candy site is one of the key factors that contribute to an overall positive user experience, one cannot guarantee how it really delivers to the visitors.
The ultimate checklist for an elite post-purchase experience
The post-purchase experience is an important, yet frequently overlooked, part of the online purchase process. How your brand engages with customers after they placed an order can make a difference between whether they’ll return to your site and buy again, or not.
Fashion News - Monthly Digest August 2020
Brick-and-mortar businesses are pivoting like mad to ensure customers have convenient ways to shop and eat and to provide safe and attractive interiors. The upshot will be a healthier retail market in the long term with better options for us all, online or offline.
The 3 things every brand should know about shipping management
In the world of fashion ecommerce, having a smart shipping strategy is of vital importance to your business. Often costly and time-consuming, especially for small businesses with just as small numbers of staff, shipping management is a challenge that requires knowledge and a plan.
How to sell vintage clothing online
It’s pretty obvious that you’re an avid thrifter with a loaded wardrobe and are contemplating how you can turn that major pre-worn shopping obsession into a profit.
Why on-site search engines matter?
40% of purchases begin from search. On-site search engines are important because they direct your sales in ways you haven’t discovered yet. One unsatisfactory product hunting, when piled up with other potential buyers, can lead you to your biggest loss.
Supercharge your sales with lookbooks
Lookbooks captivate and convert customers, and it’s time you start using them, too! Lookbooks are first and foremost selling tools. Once used exclusively by top fashion magazines, they are now an essential marketing tool for online fashion brands.
T-shirt packaging best practices
A beautiful t-shirt will bring your customer joy, but there is more to the customer experience than just the product. Think about it, why do you love your favorite brands?
Fashion storytelling: Why your brand MUST have a blog
Blogs are channels picked up by brands to present their identity and tell their story to the public. That’s because, just like in any field, it evokes feelings, builds connections, and binds messages — a brand’s core communication strategies to hit their target.
Ghost mannequin photography guide
Ghost mannequin photography, or sometimes called, invisible mannequin photography — is commonly used by brands and online retailers to give their products a 2D and a 3D view. This is also known as the hollow man effect.