ecommerce conversion rate optimization

10 Best practices for ecommerce conversion rate optimization

To help you make more money from your online store, we've compiled a list of 10 ways to improve your conversion rate, based on real-world experience with top online stores.

If you’re like most people who run an ecommerce store, you probably know the drill: you’re spending a lot of money and time to build a profitable online business. However, it seems like there’s no way to turn a profit. Your sales don’t seem to be growing, and even worse, you’re spending more and more to acquire new customers. So, what’s the problem? Most likely, you’re not converting enough new visitors into customers.

Let’s take a look at the various conversion rate optimization tactics that exist, and then we’ll dig into some of them in more detail.

Create a Great Page Flow

The page flow will lead your customers to the best products. When people see that your site has a great page flow, they will be more likely to make a purchase. Your page flow should be consistent. It should include a clear call to action. It will also have a clear description of what you are offering and what it will do for your visitors.

page flow
Use navigational section within the page

A clear page flow is an important part of any successful ecommerce website. You should try to improve your conversion rate every time you go online. You should always be trying to increase your conversion rate by using the latest techniques. If you are not doing that, then you are wasting your money. It's really important that you don't let your competitors catch up with you. It can be difficult to compete against big companies if they have a lot of money. 

Make it Easy to Order

One of the most important things you need to do when creating a new ecommerce site is to make it easy for your customers to buy your product. You should try to find ways to make it easier for them to order your products.  For example, you can highlight top-performing or new products on the first page which allows them to add items to the cart.

apple pay és google pay

Further hint:

  • offer Apple Pay or Google Pay for easier checkout
  • provide a guest checkout for one-time shoppers
  • let your users sign up and save shipping and billing addresses, and even card details

Have Clear Call-to-Action Buttons

One of the best ways to make your visitors buy from is to have clear call-to-action buttons on the page. When visitors click on your call-to-action button, they should be directed to the product page or even the checkout page.

add to bag

Your call-to-action button should be simple and short. It should also include a title that describes what the visitor is going to do. For example, you can use the following call-to-action buttons.

  • "Shop now"
  • "Buy now"
  • "Add to cart"
  • "Learn more"
  • "Pre-order"

Remove Shipping Costs as an Obstacle

It's no secret that ecommerce businesses can have higher conversion rates and sales when they provide free shipping on every purchase. However, many people don't realize that free shipping is a cost that has to be paid for in order to sell to customers. Because of this, many business owners choose not to offer free shipping to their customers. However, if you don't offer free shipping, you are losing out on money.

Include Social Proof and Testimonials

When people scroll down to read more about the product, they are going to be more interested in reading what is on the page than what they see on the sidebar. This is where the call-to-action should appear in order for the user to buy the product.

You also need to add social proof. If you have reviews and testimonials of the products, it can influence the user to buy your product because they will know that people who bought the product were satisfied with it. You should also include a link to the reviews so that the user can read them.


Provide Easy Return Policies

In order to attract more customers, your store must have an easy return policy. Most people will only purchase things that they love. They don't want to be bothered with returning the item. If your customer service is good, then you will have an easier time making the sale. In order to make your website more attractive, you should try to provide an easy return policy. If you provide a good product, then your customers will love you.

It is important for you to find a way to satisfy your customers because satisfied customers will come back and buy from you again. There are many ways that you can do this. First, you need to give your customers the opportunity to return anything that they purchased without a problem. If you do this, your customers will love your store. Second, you should have a return guarantee. This means that if you make a mistake, you will offer your customer a full refund. When you have a guarantee, you can make sure that your customers will never be upset when they make a mistake.

returns - return policy

Offer Multiple Payment Methods

This can be very beneficial for your customers because it allows them to choose which payment option they prefer. For example, a customer can make payments with their credit card, by using PayPal, or by bank wire transfer. This makes it easy for customers to pay. Another thing you should consider when you are designing your site is to offer multiple payment methods so that people don't have to give up one of them.

Offer a Consistent Brand Experience

You should also make sure that your customers have a good experience when they are on your website. They should be able to find the products that they want to buy easily and quickly. This is why it is important to offer a consistent brand experience. You should have a website that offers products that are easy to find and navigate. You should also be able to customize your website so that it will appeal to your visitors.

Did you know?

Stylehub lets you tailor your online store's every single detail to your brand.

  • Create a custom, branded checkout flow.
  • Customize system terms like "shopping bag" or "shopping cart".
  • Include the built-in, industry-specific search engine

You can do this by giving them options such as product sizes, colors, styles, and prices. This is a great way to make your customers feel like they have control over what they want. If they have a problem finding something, they can contact you for assistance. You should also make sure that your website is search-friendly. Customers will not know how to find what they want if the search bar is not clear. They may try to use different words than what they are looking for. They might also search using a different browser, such as Chrome or Safari.

Use an Email Marketing Campaign

If you want to increase the number of people that buy your product, you should consider email marketing. This is a simple and effective way to get new customers. As a matter of fact, companies are using email marketing to promote their products and services. They usually send emails to their existing customers. They also use email marketing to send special offers and information about new products and services.

Offer Discounts in the Right Moments

Offering discounts in the right moments can make a huge difference in your business. As a matter of fact, there are many people who run a business and use discounts to attract customers. You need to be able to create the right mood for your customers. That's why you need to plan your promotions well and carefully. Your target audience should feel that they are getting the best deal.

kuponkód fejlesztések

That is a big part of your business. You can do this by offering discounts when the customers are having a hard time paying for their purchases. You can also offer the best deals to customers who are loyal to you. If you are new to your business, you might want to give a big discount to first-time customers.

You should also try to offer discounts at the right moments. For example, if you are selling a product that is popular among your target audience, you can offer a special discount to them. You can do this at the right time. When you are using discounts, you need to make sure that you are doing it right. Don't overuse discounts.

Give Customers a Reason to Stick Around

Sometimes, when customers visit your online store, they don't really have a reason to stay around. It's not that they don't like your store, but rather that they don't see anything that they want to buy.

The best way to keep your customers coming back is to give them a reason to stick around. Here are some ideas for that:

  • collect visitors' email addresses to keep them updated
  • share new content regularly about new collections, new promotions, or even blog posts
  • create flash sales offers
  • share customer stories, caring instructions on your blog


In conclusion, ecommerce conversion rate optimization is the process of making the experience of buying something on your site as delightful as possible. It’s not about optimizing the design of the product page or the checkout process. It’s about making the entire process as simple and delightful as possible. It’s about understanding what types of information, offers, and messaging is most effective at bringing in new customers and converting them into buyers. The 10 best practices outlined in this post will help you master the art of ecommerce conversion rate optimization.

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