Ecommerce news - Monthly Digest September
As attention shifts from summer to back-to-school, the retail journey into falling prices begins. Labor Day sales, Halloween savings, and the rush of Black Friday and Cyber Monday. Let's have a look at what e-commerce experts said about the upcoming season.
Black Friday 2021 trends: What retailers can expect
Last year, COVID drove e-commerce growth through the roof, a trend that carried through the holiday shopping season. Experts expect e-commerce to continue its upward trajectory this year despite a recovering economy and reopened stores.
Retailers should expect online shopping trends that grew during the year+ of quarantines, lockdowns, and social distancing to continue, including:
- Demand for buy now, pay later options
- Free shipping
- Buying local
- An extended holiday shopping season
“We’re definitely seeing Black Friday gets stretched longer and longer. It’s almost like the few weeks before Black Friday, and then the few weeks after Cyber Monday are all just being mashed into one big sale.”
Gabrielle Pastorek (retail analyst at Finder.com)
There is a new trend in online shoppers. They want to support local, small businesses rather than always feeding the megastores and online giants like Amazon, and it's promising for the small brands who prefer the direct-to-consumer business model.
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Mobile usability matters!
With mobile conversion rates reported at nearly half of desktop conversion rates during Black Friday Cyber Monday weekend 2020, brands can no longer go to market without shopping experiences optimized for mobile devices. In 2021, 53.9 percent of all retail eCommerce is expected to be generated via m-commerce, making it abundantly clear that overlooking the mobile user experience is no longer an option for modern retailers.
Black Friday is expected to be the busiest shopping day in 2021
Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls released its predictions for the busiest shopping days of the 2021 holiday season around the world.
- The Holiday calendar shifts this year.
- Many retailers start Black Friday deals in October.