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Fashion News - Monthly Digest October 2020

The pandemic revealed challenges - ups and downs in fashion ecommerce

As stores were forced to close, digital sales were expected to take over. They've soared, but serious constraints are also now on display. Although non-store sales, mostly conducted through e-commerce, rose 28% in April, trends changed as well.

"The shutdown of most physical apparel stores, plus the sharp decline in outfits needed for work and leisure contributed to the precipitous drop. While there were a few bright spots, most notably from athleisure and comfort clothing, consumers simply turned their backs on fashion in April."

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Study: 62% of shoppers that struggle to complete purchases abandon their carts

"Consumers should not have to struggle to do business online. Unfortunately, many do and they end up leaving," - goMoxie CEO Rebecca Ward said in a statement.

Key takeaways of goMoxies' study:

  • 40% of consumers struggle to do simple tasks on retail websites
  • more than half of consumers (62%) that struggle to complete a transaction online abandon their cart
  • only 26% of respondents said they contacted customer service if they had a problem
  • but 52% of digital consumers left to shop with a competitor

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Sarah Jessica Parker and Christopher John Rogers Will Join Vogue’s Virtual Forces of Fashion Summit

On November 16 and 17, Vogue will host its very first virtual Forces of Fashion summit. There will be candid discussions between some of the biggest names in the industry, including Vogue’s November and October cover stars Naomi Campbell and Lizzo, the latter of whom will be in conversation with designer Jeremy Scott. 

More details are available on the Forces of Fashion website.

Nobody wants to wear jeans when they’re working from home

Before Covid-19 struck in the US, jeans were on the rebound after years of activewear stealing away sales. The pandemic put a halt to that.

“As people seek out more casual comfort, we’re defining and leading trends with the launch of new, looser, more relaxed silhouettes across bottoms and tops,” Levi's CEO Chip Bergh told investors and analysts on a call this week.

Jeans, which started out as the workwear of choice for miners and cowboys because of their toughness, may still face an uphill battle, however, to become the preferred workwear of the work-from-home era.

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