Fashion storytelling: Why your brand MUST have a blog
Since the dawn of history, important information has been preserved and passed down to generations in the form of notable stories. Fashion is only one subject matter in which these stories may be about. And in this period of time, they are called blogs.
Blogs are channels picked up by brands to present their identity and tell their story to the public. That’s because, just like in any field, it evokes feelings, builds connections, and binds messages—a brand’s core communication strategies to hit their target. A well-curated blog keeps people interested and engaged in the business. But apparently, there are common mistakes being left unnoticed whenever brands post one. In this article, you’ll learn how storytelling is used effectively to showcase a brand and the ways to maintain a blog that gets clicked and read.
What is fashion storytelling?
When consumers are presented with a compelling story, they will remember not only the specific details of a product and its inspiration. They will also feel up close and personal with your brand’s unique character. Fashion storytelling is more than being narrative as it ties your brand’s intention to the reader’s enthusiasm.
Remember that brand stories are always evolving. And fashion blog posts let the readers feel a part of that process. This isn’t just a play-by-play of the events that led to the creation of your brand or a merchandise enhancement, but an in-depth exploration of its aspirations, vision, and mission. It’s giving voice to your brand for the audience to listen; on how it came to be, where it is now, and to where it’ll be.
Today, the world’s most successful brands use storytelling to stay connected with consumers and leave them a trace to follow.
Why blogs are your most powerful fashion storytelling channel
Blogs are the best place to share not just your brand’s every move, but also your tactics in keeping and attracting the market. Truly, with their longer format, blogs give you the freedom to go far beyond brief product descriptions.
The average blog article is exactly the right length for you to put your products and brand in the context of relaxed marketing. It’s where you can discuss all that is needed to know about a piece or collection—but couldn’t, before, because of character restrictions. You can tell anything and everything about your brand. Go about introducing new fashion lines, sharing company news, announcing promotions, giving product tips and tricks, and most importantly, keeping your regulars coming back to buy.
With the right things to mention, there’s so much to impart to your audience. Keywording and appropriate content help raise your brand's visibility in Google’s search rankings. It also offers the potential to make every reader a long-term subscriber. As an outcome, customers who possess an affinity for your brand would likely be organic and highly valuable.
Top brands like JCrew, Kate Spade, and Anthropologie are using their well-written blogs to inspire their devotees with outfit styles, fashion trends, and new looks, resulting in a measurable increase in online sales. Here are some ways they do it.
Inspire with an insider view
Sharing behind-the-scenes outtakes from photoshoots, hinting an upcoming collaboration, explaining the details that went into certain designs or collections. What’s better than being transparent? The way you show a perspective from your fashion brand is something your readers will find interesting. It allows them to join you on your journey towards growth and transformation.
Basically, blogging enables you to access past the basics of fashion and shopping. They construct intimate relationships by giving your readers an insider view of your creative process.
Curate a lifestyle
A fashion blog can surpass a typical fashion publication. The best ones propose an entire brand-curated lifestyle. It lets you exhibit your fashion in action through pieces worn by real people in real life, at real moments.
An effective approach is to occasionally blog about subjects that are not directly related to your products. For example, if you sell an activewear line, you could write a post about yoga that features your items in it. As long as the topic fits with the boundaries of your brand, it will pull the readers in and help you stay relevant while addressing the analogy.
Use high-quality images
Just like lookbooks, blogs also rely on the essence of visual storytelling to express a message clearly. Posts with visual content have shown to receive as much as 94% more views than those that only contain texts. So be sure to use high quality and accurate imagery in your blog posts.
However, don’t be mistaken. Depending on too many photos to create an appealing sight isn’t going to win views. Images are most effective when they are supported by a creative narrative. Blogs demand substance along with beauty.
Always include a call to action
This one is fairly straightforward. Simple as it may appear, but asking for the desired result is surprisingly effective. Call to action (CTA) is often best when it starts with the key command verb for the action you want, such as “buy,” “shop,” “subscribe,” or “order.”
Another great rule of thumb for CTAs is to explain what’s in it for your readers. Why are you asking for such action? What are the reasons behind it? For example, “Order now to take advantage of our summer sale prices. Hurry before time runs out!” Seal the deal by making use of words that tickle the stimulus.
Must-have features for any fashion blog
After exploring the major points of fashion blogging, it’s time to find the place to write. Choosing the right blog platform can make a big difference in terms of time efficiency, ease of use, and acquiring sales. Here are the top 3 most important features to consider when deciding on which blog platform to use.
Seamless storefront integration
Topping the list for a reason: you want as few clicks as possible between your content and your store. So that when a look grabs a viewer, he or she can buy it with ease. Certainly, the best solution is to use a blog engine that’s seamlessly integrated with your sales platform. Stability in design, calls to action, buttons, and branding would go a long way in supporting your blogs.
Now with Stylehub’s blog platform, it fully incorporates your blogs with your storefront for the smoothest and cleanest blog experience possible. Having this feature provides a reader who wants to purchase something that he or she is reading, the ability to do so with a minimal number of clicks. Even more without ever needing to leave the platform! The best part? It maintains a consistent brand and user experience the entire time. This scores a polished look and feel that can help establish your brand’s reputation.
Easy-to-use / Easy-to-publish
Investing time and effort for your blog has to be practical and realistic. Chances are, there’s enough on your plate for the whole week. And the last thing you need to do is manage another website with hosting, backups, and a bunch of other things you don’t want to think about. You want your platform to be user friendly and intuitive. Because if writing and publishing posts are too much for your long list of responsibilities, you probably won’t do it as much as you should.
Most shop owners don’t have a lot of technical experience or even time to spend learning complex features on the web. That’s why simplicity plays a role. Our ecommerce experts designed Stylehub’s blog platform with all the above considerations in mind to let you create content without the complications.
Easily embed products from the catalog
This one comes in very handy. Say you’re blogging about the latest fall fashion trends and you want to include pieces from your own collection. With Stylehub’s native blog platform, it couldn’t be any easier to do just that. With a couple of clicks, you can embed featured products from your store and into your blog post. We know from experience that the option should always be around visibly for customers who might buy an item you displayed on your blog, a lookbook, your catalog, or your storefront. You want to make everything as simple and direct as it needs to be—especially when shopping!
There are tons of other brands out there who work with lightning speed to get to the internet search rankings. Always consider the technical specs of your blog platform as it can either pave your way to the top or the other way around. Your competence will measure your success. Without it, you may spend a wasteful time trying to step up.
Superior reading experience
Style is important and difficult at the same time. Choose a blog engine that offers layouts, fonts, and graphics that represent your brand, while taking readability into consideration. The text should not overwhelm the reader with distraction and clutter, while layouts have to frame the information and images visually pleasingly.
Meet all of your needs with one seamless solution: Stylehub’s built-in blog engine
Stylehub uses Google CDN: the fastest content delivery network in the world. With that said, it’s capable of offering a built-in blog engine that delivers an absolute navigating experience between shopping and blogging. Stylehub automatically optimizes your blog posts for SEO, preventing you from spending an amount of money for an SEO agency to guarantee that your contents show up in the search results. Simply put, there’s no more reliable way for a fashion brand to create and manage a blog that really earns attention than here.
Blogging is not merely talking. It’s speaking with the purpose of engaging with your community and growing brand awareness that leads to profit, succeedingly.
One can never go wrong with being on the right blogging platform, for fashion storytelling meets convenience and accessibility. And with Stylehub’s fully integrated blog platform, it is, without a doubt, a thriving blogging performance for your brand. It’s a huge leap with no setbacks, only solution, and innovation.
Now go ahead and write. We’d love to read your future blogs, soon!