How to manage your media assets
How to manage your media assets
High-quality product images and videos increase conversion rates, so having multiple professional product images is a must. If you only have a few products, it won’t be challenging to handle them, but extending your catalog could result in a mess among your media files.
Follow us for actionable hints on how to manage them.
Media Assets 101
Ok, let’s clarify the specific media assets of your online store first. Your product photos and videos are the most important files you have. When you showcase your products, you should have an HQ photo from every angle - this way potential shoppers can know all about your product. Having a short video is even better! Videos can provide a 3D tour or highlight how to use the product(s). You can extend product photography by highlighting small details of your products like exclusive stitching, special materials, or surfaces.
You’ll probably have additional photos used on your website beyond product photos, like mood photos, backgrounds, collections, and campaign creatives.
You can also boost revenue by adding powerful visuals to your online store. Highlighting complementary products on the same page could inspire customers to buy more items. You can learn more about looks in our previous article here.
Last but not least, you can improve your content like blog posts, caring instructions, and shipping services with compelling photos as well.
How to organize media assets
You’ll have a lot of media files for different purposes. Without organizing them can lead to a huge mess. This may sound like cheap advice, but you’ll have to organize assets from day one. Not just on your computer, but on cloud storage as well (for any case, you should have a backup), as you should always keep files organized in your online store as well.
Most of the store owners don’t care about organization when uploading the first few products onto their online store. It’s ok when you just look around and test the platform, but if you go live, put your files in order. You’ll thank us later!
Some of the eCommerce platforms don’t provide organizing features, but Stylehub Media Asset Manager lets you put those files into multi-level folders likeproducts/woman/skirts/shortskirt/skirt01.jpg.
If you use square and portrait formats as well, then separate them into two folders. File names matter, it makes photos and other files easy to find (way better than having a DSC000045323.jpg). Plus it improves your SEO score, increasing your chances to appear in search results for having black-leather-sofa.jpg name in your asset library.
Having a proper file name is just the first step in image SEO, you should add an alt description as well. It helps Google to understand what’s on the picture - so don’t forget to add your product name and even a bit more information like product category and brand credentials.
Speed matters and large media files can really slow down page load speeds, which has a direct impact on your conversions. You should optimize your assets. There are numerous online tools that optimize your files like tinypng.com.
With Stylehub Asset Manager you can take the guesswork out of SEO - it optimizes your media files, moreover, it converts it into a Google-friendly file format.
To sum up
Running a successful online store requires an enormous amount of media assets. These files should be in Google-friendly filenames and formats and be compressed and optimized. For reducing the time you spend on asset management, consider organizing them not only on your computer but in your eCommerce platform too. To save time on media asset management, choose the right eCommerce engine that meets these requirements and your other needs.