The most common standard pages for an online store
Dreaming of an online store probably starts with the home page. It’s the first thing you (and your customers) see, so you wonder what flagship items will be shown. Next, is likely the design of your product page(s). Most ecommerce platforms offer several product page templates, so you can pick one that works best for your vision.
Are we ready to launch your online store?
Not yet! We’ll need to extend the list of pages with some important, yet frequently overlooked subpages. Here’s a list for reference.
While this may sound super basic, this is actually vital to your online store’s success because
visitors (potential customers) will want to know your brand, as well as the story behind the products. Failing to share your story can lead to disappointed potential customers… sometimes to the point that they won’t trust you enough to make a purchase. That’s letting money fly out the window!
Tell your brand’s story in a way that stands out and resonates with your ideal customer(s). Consider enhancing this experience by adding engaging photos or videos so you can let your visitors “look under the hood” and share how your products are created.
The About Page on your eCommerce site is ideal for providing brand-oriented or mission-driven statements like sustainability, social responsibility and so on.
You’ll also want to translate your About Page into multiple languages and it just so happens that Stylehub makes it easy to manage multilingual content seamlessly, all within the admin.
Contact us page
Yeah, some businesses have their contact information embedded within their About Page. However, it’s actually a lot more helpful for customers to have a dedicated Contact Page they can search for, that way there’s no confusion.
Do you know what most customers that contact you have in common?
They have questions!
That’s why you’ll want to create a FAQ (Frequently Asked Questions) page on your online store. This will allow you to answer some of your potential customers’ most common questions while saving loads of time in the process.
And guess what...
Stylehub’s website builder offers FAQ blocks, which are designed to make managing all of this tremendously easy, even in multiple languages!
If there are physical store locations, some visitors will come to the site simply because they want to find a store near them. If the brand doesn’t have its own physical store but sells products via third-party retailers, it’s important to provide a page for users to find who stocks said brand, as well as where else they can buy it.
You can add as many details as you like in Stylehub! You can even share a Google Map that provides the best experience in finding a brick-and-mortar store.
Terms and conditions
As with all sites, don’t forget to include the legalese. In the world of GDPR, you can’t skip this step.
Shipping & Returns
Shipping & Returns pages are extremely important because they improve conversion rates. Most of your visitors that are close to checkout often check shipping terms before they finalize their purchase(s). Providing more details about the shipping process, for instance how long it will take, who will deliver and what notifications the buyer will receive can prevent time-consuming support inquiries.
Offering a free return option can work to build trust, making your customers more likely to buy from you when they see the free return. The best way to share how the return process works is by creating a Return and Refund Policy. This is the agreement where you inform customers about your policies regarding returns and refunds.
They often include the following bits of information:
- How many days they have to return a product.
- How they will receive their refund (credit or replacement).
- If you offer refunds for digital products or in-app purchases.
- Who pays for shipping to return the product.
Just like creating a website for your business is a necessity, it’s just as important to make sure the right website pages are on there.
Not only will it create clarity and ease of use for your customers, but it also allows for a better experience overall. And every business owner wants that.